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Program Overview

Selection and data gathering are considered by practitioners all around the world to be the most challenging aspects in working with Key Performance Indicators (KPIs). A way to address these challenges is to build a sound framework to measure KPIs, starting from the moment they are selected, until results are collected to be centralized in performance reports.

The KPI Institute has developed a rigorous KPI Measurement Framework that embeds 10 years of research in the field and relies on best practices applicable in the real business environment

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Benefits of Certification:

  • Have a clear understanding of the KPI management challenges and how to address them;
  • Facilitate the KPI selection process and establishment of scorecards and dashboards at a functional and organizational level;
  • Choose the right tools from the KPI management toolkit to maximize the impact of performance management in practice;
  • Deploy and promote good practice in KPI activation, reporting and visualization;
  • Provide advice and coach colleagues on the rigorous approach to establish and use KPIs.

Meet Your Expert Course Directors

Adrian Brudan
General Manager TKI EMEA

Adrian Brudan is the General Manager of The KPI Institute EMEA Region, the global authority on Key Performance Indicators research and education. Adrian is an expert researcher, practitioner and consultant with 6+ years of experience in the deployment and implementation of KPI Management Frameworks. He has been involved in designing and delivering the Institute's KPI educational programs, aimed at competency development in the area of Performance Management and Measurement. He specialized in organizational performance measurement and management capabilities assessment using internally researched and developed performance management maturity model frameworks.


Mihai Toma
Head of Professional Practice TKI MENA

Mihai Toma is the Head of Professional Practice MENA at The KPI Institute, the global authority on Key Performance Indicators research and education. Some of Mihai's most significant research programs have resulted in the development of several publications such as "The KPI Compendium" and the "Top 25 KPIs in 2011-2012" Report Series. Mihai has been actively involved in the implementation and design of KPI operational dashboards and functional performance scorecards. He assisted in developing the performance management system architecture for The KPI Institute's clients from various industries and functional areas.


Ahmed Samy

Dr. Ahmed Samy is an expert coach and advisor on Strategy & Performance Management, Project & Change Management, Quality & Organizational Excellence, among others. He has helped organizations transform in a way that adds bottom-line values and is currently serving on the National Board of the Association for Strategic Planning based in the USA. He is also a regular invited speaker at professional conferences presenting on topics related to strategy alignment, balanced scorecard implementation, the role of technology in strategy execution, and applied decision sciences.


Ibrahim Neyaz

Ibrahim Neyaz is Director of Strategic Information & Statistics Department at Saudi Food & Drug Authority and professional trainer at The KPI Institute, the global authority on Key Performance Indicators. He is delivering the Institute's Professional and Practitioner courses in a bilingual format (Arabic and English) and has over 5 years' experience with KPIs. He is also Certified Coach, Trainer and Speaker for The John Maxwell Company, having a vast experience in Project Management, Public Speaking, Systems Analysis and Design, ERP Administration.


Ahmed Gadelhak

Ahmed Gadelhak is Enterprise Development Projects Manager with 10+ years of progressively diverse, indepth experience. He possesses an end-to-end skill set and knowledge of enterprise architectures designed to enhance, transform, secure business processes, and reduce operational costs. Ahmed Gadelhak is a serving member of the Performance Enhancement Committee (PEC), nominated by the board in recommending and overseeing the development strategy across the organization; holds numerous degrees and certifications, such as BEng. Computer Engineering, Six Sigma Certified Green Belt and an MBA.

Program Methodology

  • Active involvement of all the delegates in a collaborative learning environment where opinions and experiences are shared
  • Group discussions, exercises, simulations and case studies
  • Explanation of the theory informing performance measurement, in plain English
  • Presentation of the performance management templates as tools to support the integration of performance management practices in organisations
  • Customised feedback regarding the present use and the future plans for implementing performance management systems